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Starting a 3-Word Rebellion with Michelle Mazur

In this episode of LivingUpp’s Conversations with Smart People, I talked with Michelle Mazur of Communication Rebel about how to start a movement using her 3 Word Rebellion framework.

Whether you’re a leader, entrepreneur, or simply someone who wants to change the world, have a listen to our full interview below.

Ideas are a dime a dozen, but it’s what ideas do that matter most. When it comes to creating a movement, it’s critical to have a clear message. Without that, you’ll be hard-pressed to gain a following big enough to create meaningful change.

The good news is that Michelle believes your message already exists within you. Most likely, you just need to connect a few dots and get it down on paper.

To start your movement, grab a copy of Michelle’s book, The 3 Word Rebellion*.

What is a 3 Word Rebellion?

So, what exactly is a 3 Word Rebellion? It’s a message that encapsulates the change you want to see in the world and the action you want others to take. It gives purpose and direction to your ideas.

3 Word Rebellions are...

  • short
  • positive
  • action-oriented

Here are a few examples:

  • Black Lives Matter
  • I’m with Her
  • Votes for Women
  • Reduce, Reuse, Recycle
  • Right to Choose
  • Just Do It
  • Ideas Worth Spreading
  • Taste the Rainbow
  • Life is Good 

How to Identify Your 3 Word Rebellion

The first step in creating a movement is to identify your message.

Journaling is one way to empty your head of ideas and identify some patterns. Here are a couple of journal prompts Michelle suggests:

  • It pisses me off when…(this is what you’re rebelling against)
  • I want to live a world…(this is what you’re leading your movement toward)

But if you’re not much of a journaler, Michelle also offers private coaching, where you can co-create your rebellion together. No matter what change you want to see in the world, you’ll need a clear vision and message to do it.

How To Use Your 3 Word Rebellion

While TED Talks and inspiring videos are great, information doesn’t necessarily lead to action.

And action is what creates real change.

Think about it: How often have you taken action after watching a video or listening to a podcast? Simply having a message isn’t where a movement ends; it’s where it begins.

The purpose of a movement is to not only attract others to join you in your mission, but to move them to action. So, once you have a solid personal brand and a clear message in place, you must have what Michelle calls a “inciting incident” to launch it into the world.

That’s how action begins. Inciting incidents could include having a casual conversation, posting your message to social media, speaking about it publicly, or even writing a book.

Are you ready to create a movement? Our message will emerge naturally when we’re ready to do something with it. (And perhaps also when the world is ready to hear it.)

Have a thought about rebellion? Leave a comment below.

*LivingUpp™ is a participant in affiliate programs, which means we may earn a commission from qualifying purchases on links to Amazon and other affiliate sites.


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