In this episode of LivingUpp’s Conversations with Smart People, I talked with Michelle Mazur of Communication Rebel about how to start a movement using her 3 Word Rebellion framework.
Whether you’re a leader, entrepreneur, or simply someone who wants to change the world, have a listen to our full interview below.
Ideas are a dime a dozen, but it’s what ideas do that matter most. When it comes to creating a movement, it’s critical to have a clear message. Without that, you’ll be hard-pressed to gain a following big enough to create meaningful change.
The good news is that Michelle believes your message already exists within you. Most likely, you just need to connect a few dots and get it down on paper.
To start your movement, grab a copy of Michelle’s book, The 3 Word Rebellion*.
So, what exactly is a 3 Word Rebellion? It’s a message that encapsulates the change you want to see in the world and the action you want others to take. It gives purpose and direction to your ideas.
3 Word Rebellions are...
Here are a few examples:
The first step in creating a movement is to identify your message.
Journaling is one way to empty your head of ideas and identify some patterns. Here are a couple of journal prompts Michelle suggests:
But if you’re not much of a journaler, Michelle also offers private coaching, where you can co-create your rebellion together. No matter what change you want to see in the world, you’ll need a clear vision and message to do it.
While TED Talks and inspiring videos are great, information doesn’t necessarily lead to action.
And action is what creates real change.
Think about it: How often have you taken action after watching a video or listening to a podcast? Simply having a message isn’t where a movement ends; it’s where it begins.
The purpose of a movement is to not only attract others to join you in your mission, but to move them to action. So, once you have a solid personal brand and a clear message in place, you must have what Michelle calls a “inciting incident” to launch it into the world.
That’s how action begins. Inciting incidents could include having a casual conversation, posting your message to social media, speaking about it publicly, or even writing a book.
Are you ready to create a movement? Our message will emerge naturally when we’re ready to do something with it. (And perhaps also when the world is ready to hear it.)
Have a thought about rebellion? Leave a comment below.
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