In this episode of Living Upp’s Conversations with Smart People, I talked with Communication Rebel Michelle Mazur about how to start a movement using her 3 Word Rebellion framework. Whether you’re a leader, entrepreneur, or simply someone who wants to change the world, have a listen to our full interview below.
To watch the full 25-minute interview, click here.
Ideas are a dime a dozen. It’s what ideas do that matters most. When it comes to creating a movement, it’s critical to have a clear message. Without that, you’ll be hard-pressed to gain a following big enough to create meaningful change.
The good news is that Michelle believes your message already exists within you. Most likely, you just need to connect a few dots and get it down on paper.
To start your movement right away, grab a copy of Michelle’s book, The 3 Word Rebellion*.
What is a 3 Word Rebellion?
So, what exactly is a 3 Word Rebellion? It’s a message that encapsulates the change you want to see in the world AND the action you want others to take. It gives purpose and direction to your ideas.
3 Word Rebellions share a few common characteristics.
- They’re short
- They have a positive vibe
- They’re action-oriented
Here are a few examples of both social rebellions and business-related rebellions:
Examples of Social Movement Slogans
- Black Lives Matter
- I’m with Her
- Yes We Can
- Make America Great Again
- Votes for Women
- Reduce, Reuse, Recycle
- Save the Tatas
- No New Taxes
- Right to Choose
No matter where your stand politically, reading through this list probably stirred some emotions within you.
Examples of Business Taglines & Slogans
- Start with Why (Simon Sinek)
- Just Do It (Nike)
- Ideas Worth Spreading (TED)
- Food with Integrity (Chipotle)
- Breakfast of Champions (Wheaties)
- Taste the Rainbow (Skittles)
- Life is Good (LG)
Likewise, this list probably brought some vivid images of products or companies to mind.
How To Identify Your 3 Word Rebellion
The first step in creating a movement is to identify your message, or 3 Word Rebellion. Journaling is one way to empty your head of ideas and identify some patterns. Here are a couple of journal prompts Michelle suggests:
- It pisses me off when…(this is what you’re rebelling against)
- I want to live a world…(this is what you’re leading your movement toward)
But if you’re not much of a journaler, Michelle also offers private coaching, where you can work together to co-create your rebellion.
No matter what change you want to make in the world, you’ll need a clear vision and message to do it.
How To Use Your 3 Word Rebellion
While TED Talks and inspiring videos are great, information doesn’t necessarily lead to action. And action is what creates real change. Think about it: How often have you taken action after watching a video or listening to a podcast?
Simply having a message isn’t where a movement ends; it’s where it begins.
The purpose of a movement is to not only attract others to join you in your mission, but to move them to action. So, once you have a solid personal brand and a clear message in place, you must have what Michelle calls a “inciting incident” to launch it into the world. That’s how action begins. Inciting incidents could include having a casual conversation, posting your message to social media, speaking about it publicly, or even writing a book.
Are you ready to create a movement? The truth is, our message emerges when we’re ready for it. (And perhaps also when the world is ready to hear it.)
*Living Upp is a participant in affiliate programs, which means we earn a commission from qualifying purchases. Pages on this website may include affiliate links to Amazon and other affiliate sites.
For more information about how to work with Michelle, visit her at drmichellemazur.com.
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