Start a Movement with Michelle Mazur’s 3 Word Rebellion

In this episode of Living Upp’s Conversations with Smart People, I talked with Communication Rebel Michelle Mazur about how to start a movement using her 3 Word Rebellion framework. Whether you’re a leader, entrepreneur, or simply someone who wants to change the world, have a listen to our full interview below.

To watch the full 25-minute interview, click here.

Watch the Interview

Ideas are a dime a dozen. It’s what ideas do that matters most. When it comes to creating a movement, it’s critical to have a clear message. Without that, you’ll be hard-pressed to gain a following big enough to create meaningful change.

The good news is that Michelle believes your message already exists within you. Most likely, you just need to connect a few dots and get it down on paper.

To start your movement right away, grab a copy of Michelle’s book, The 3 Word Rebellion*.

What is a 3 Word Rebellion?

So, what exactly is a 3 Word Rebellion? It’s a message that encapsulates the change you want to see in the world AND the action you want others to take. It gives purpose and direction to your ideas.

3 Word Rebellions share a few common characteristics.

  • They’re short
  • They have a positive vibe
  • They’re action-oriented

Here are a few examples of both social rebellions and business-related rebellions:

Examples of Social Movement Slogans

  • Black Lives Matter
  • I’m with Her
  • Yes We Can
  • Make America Great Again
  • Votes for Women
  • Reduce, Reuse, Recycle
  • Save the Tatas
  • No New Taxes
  • Right to Choose

No matter where your stand politically, reading through this list probably stirred some emotions within you.

Examples of Business Taglines & Slogans

  • Start with Why (Simon Sinek)
  • Just Do It (Nike)
  • Ideas Worth Spreading (TED)
  • Food with Integrity (Chipotle)
  • Breakfast of Champions (Wheaties)
  • Taste the Rainbow (Skittles)
  • Life is Good (LG)

Likewise, this list probably brought some vivid images of products or companies to mind.

How To Identify Your 3 Word Rebellion

The first step in creating a movement is to identify your message, or 3 Word Rebellion. Journaling is one way to empty your head of ideas and identify some patterns. Here are a couple of journal prompts Michelle suggests:

  • It pisses me off when…(this is what you’re rebelling against)
  • I want to live a world…(this is what you’re leading your movement toward)

But if you’re not much of a journaler, Michelle also offers private coaching, where you can work together to co-create your rebellion.

No matter what change you want to make in the world, you’ll need a clear vision and message to do it.

How To Use Your 3 Word Rebellion

While TED Talks and inspiring videos are great, information doesn’t necessarily lead to action. And action is what creates real change. Think about it: How often have you taken action after watching a video or listening to a podcast?

Simply having a message isn’t where a movement ends; it’s where it begins.

The purpose of a movement is to not only attract others to join you in your mission, but to move them to action. So, once you have a solid personal brand and a clear message in place, you must have what Michelle calls a “inciting incident” to launch it into the world. That’s how action begins. Inciting incidents could include having a casual conversation, posting your message to social media, speaking about it publicly, or even writing a book.

Are you ready to create a movement? The truth is, our message emerges when we’re ready for it. (And perhaps also when the world is ready to hear it.)

*Living Upp is a participant in affiliate programs, which means we earn a commission from qualifying purchases. Pages on this website may include affiliate links to Amazon and other affiliate sites.

Stacy Fisher of Living Upp holding Dr. Michelle Mazur's book 3 Word Rebellion

For more information about how to work with Michelle, visit her at

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